I’m Bill Klingensmith, Principal and Creative Optimist for the design studio, “MYDARNDEST”, in Rochester, New York. In 2007, after seven years in academia and a term as president of the AIGA Upstate New York chapter, I decided to focus full-time on my own independent design studio. That was a great learning experience. I was fortunate to land a full-time position as Creative Director with a tech company that builds eCommerce solutions for independent grocery stores. Now that we are in the thick of COVID-19, I’m crazy busy and doing great work. If your local grocery store is not selling groceries online, tell them Freshop is the solution they should consider.