I’ve spent thirty years designing and making things: print, websites, interactive art, and now data-dense products and design systems. The tools keep changing. I keep learning what the work needs.

I taught design at RIT and SIUE, co-founded local-food ventures, and led design at Freshop through its acquisition by NCR. Today my work centers on operator tools, analytics, and the systems behind commerce. I set the design direction, prototype in code, and partner with engineering on implementation.

Teaching is still part of how I work. I want the people around me to understand the tools and take ownership of what they’re building. Rising tide raises all ships. It helps the company, makes it better.

“It’s not always about technology. Start with the person on the other side of the screen, and the rest follows: the visual design that earns their trust, the engineering that holds it up, and the concept that ties it together into something that actually solves their problem.”