This year the Good Food Collective wanted to re-skin the WordPress site with these goals in mind:
1. Stay Contemporary, not make a conventional farm/food site
2. Think Universal for future year brand updates
3. Fun Typography
4. Focus on Usability
Chris Hartman thinks I nailed it. The result is a consistent, functional site that confirms the GFC brand of a contemporary model for a local food system. The other component of the project is the posters and post cards. Soon to appear here and around Rochester.