My role
Designed and hand-printed Rochester-inspired three-color posters.
Context
Local identity explored through maps, language, and area codes.
Status
Posters selected for West Elm Local and purchased nationwide.
Local artists have been remixing the City of Rochester logo for years, into everything from earrings to tattoos. I challenged myself to find other things with “Rochester-ness”: a neighborhood map, the area code, the way people born here talk.
The posters were three-color, hand-pulled screen prints on chipboard, printed in my basement studio. West Elm picked them up for its West Elm Local program when its Rochester store opened, and I was the only City of Rochester resident in it. They found the work on social media. People from around the country got in touch to buy one.
