After working with an amazing team of creative minds whom I call friends to create the conceptual brand for Hart’s Local Grocers, I developed the Visual Branding system for them. Starting with the logo and finishing with a Visual Brand Guide book.
This project is a wonderful synergy between design, technique and concept. I have been part of the core team to develop the brand for Hart’s Local Grocers in Rochester, New York. Lots of great work has gone into developing highly thoughtful messaging and beautiful visual elements.
The business papers include: 2 Letterhead Designs, Business Cards and Envelopes. All the paper used is Mohawk Loop Antique Vellum, Color: Snow and Kraft. The logo on the Business Cards was printed by Chris Charles of Fly Rabbit Press, Offset printing of Pantone 193 on the Letterhead and Stickers was completed by City Blue Imaging. Stickers were cut and hand applied by myself, Amanda and Alan. The same goes for the rubber stamps used for the letterhead logo, wagon logo on the envelope and the contact information on the Business Cards.
Thanks to Glenn Kellogg for allowing me to stretch my creativity and support this unique and down-right gorgeous set of business papers.
This project has been selected as the “Best of Show” and “Judges Choice” Award at the 2014 New York State of Design Competition.