My role
Built the visual brand system and business papers.
Collaboration
Core brand team, print partners, and hands-on assembly collaborators.
Status
Won Best of Show and Judges’ Choice in 2014.
Best of Show and Judges’ Choice, 2014 New York State of Design competition.
I was part of the core team that created the Hart’s Local Grocers brand concept, and I built the visual brand system from it, from the logo through the brand guide.
The business papers bring design, technique, and concept together: two letterheads, business cards, and envelopes on Mohawk Loop Antique Vellum in Snow and Kraft. Chris Charles of Fly Rabbit Press printed the card logo. City Blue Imaging printed Pantone 193 on the letterhead and stickers. Amanda, Alan, and I cut and applied the stickers and rubber-stamped the logos and contact details by hand.
Thanks to Glenn Kellogg for the room to stretch.
