My role
Led flow documentation and incremental mobile design improvements.
Collaboration
A designer, an intern, product, and engineering.
Status
Existing apps documented; improvements proposed for short sprints.
I joined Freshop in 2018 as its only designer, working across growth marketing, onboarding, WordPress sites, and product interfaces. Engineering had built the mobile apps during the startup years. My work started with feature improvements and grew into a more collaborative design process.
The challenge was getting a design practice running alongside a product that was already live.
The product, as of 2022. Freshop Groceries was a marketplace-style app for iOS and Android, included with the platform and built on the same API and flows as the browser storefront. It gave smaller grocers a shared mobile offering. Retailers wanting their own presence in the app stores could use a white-label version built on the same codebase. One foundation, different storefronts.
The approach. Starting in early 2022, I led a full-time designer and an intern in documenting current flows in Figma and recreating the UI as components. We began with the areas on the roadmap, so design, product, and engineering could work from the same picture of the existing experience. From there, we proposed incremental improvements sized for two or three sprints, with the aim of limiting disruption to the API and app teams.
My role. I contributed to checkout, time-slot selection, branding, and design-system work, while helping establish closer collaboration between design, product, and engineering. After NCR acquired Freshop, I also contributed to its shared Material UI design-system effort. The component examples in the separate NCR entry show concept-stage work.
