My role
Developed proposed flows and low-fidelity time-slot mockups.
Collaboration
Design and product reviewed analytics and competing approaches.
Status
February 2022 prototype documents work in progress.
The problem. Customers filled a cart, reached checkout, and only then found out there was no pickup or delivery slot when they needed it. That meant abandoned carts and disappointed customers.
The evidence. The complaint was anecdotal, so we checked it. Analytics showed sessions ending at the first checkout step, the one where shoppers choose fulfillment type and time slot. That was consistent with the complaint, though checkout exits alone could not tell us why each customer left.
The work. We reviewed how other online grocers handled slot selection and presented approaches and recommendations to product. I worked with the design team on the proposed flow and low-fidelity mockups, using existing design-system patterns within the Q1 2022 delivery target. The February 2022 prototype below shows the work in progress.
