My role
Defined ecommerce interfaces and implemented branded content pages.
Collaboration
BevMo!’s digital team; marketing managed the storefront.
Status
Desktop and mobile redesign documented in the portfolio.
My first full redesign at Freshop, for what became its largest customer. I worked with BevMo!’s digital team to define and design the interface, organizing the catalog with the aim of making shopping easier.
I extended the existing brand standards to cover desktop browsers and mobile devices, then used custom CSS and web programming to bring the content pages into line with those standards on the WordPress-based storefront.
At the time, BevMo!’s marketing team managed the site.
