This was my first full redesign of what has become Freshop’s largest customer. Working with their digital team, I was able to lead in defining and designing the user interface. Establishing design systems that organize content and make shopping easier. We were able to accomplish this inside the provided brand standards which needed to be expanded to accommodate design for the desktop browser and mobile devices. The design layouts were created using SketchApp and Adobe Creative Suite. The eCommerce platform uses a WordPress theme to deliver the shop functionality and requires custom CSS and web programming to display content pages to match their brand guidelines.
The website is managed by the Bevmo’s marketing team:
