Foodtown is a multi-store banner in the New York City Metro area. It was the first customer for Freshop. We completed a full redesign of their mobile and desktop website. My role was to lead the definition of the “improved” user experience. In addition to the conceptual work, I created the user interface design using SketchApp and hand programmed elements of the design using HTML/CSS.
The website is managed by Allegiance Retail Services Marketing team:
