My role
Led experience definition, interface design, and hand-coded layouts.
Context
Foodtown’s multi-store online grocery experience across devices.
Status
Redesigned mobile and desktop storefront documented here.
Foodtown, a multi-store banner in the New York City metro area, was Freshop’s first customer. I led the redesign of its mobile and desktop site, from defining the improved experience to designing the UI in Sketch and hand-coding parts of it in HTML and CSS.
At the time, Allegiance Retail Services’ marketing team managed the site.
