Freshop began in early 2014 and built there store website themes in WordPress as “Desktop First” and mobile responsive. I’ve proposed changing this to be “Mobile First” and then respond to be presented on Desktop computer browsers with the same user experience. These designs started development production in Fall 2020. These are the screen’s exported from Sketch App to show the various layouts.
My role was to lead the definition of the best mobile experience for online grocery and execute the design of all of the pages for the complete redesign.
The website is managed by the Sendik’s Marketing team:
