The name comes from the idiom for always doing the best you can.
To bend over backwards, go the extra mile.
Bill Klingensmith is Principal and Creative Optimist for the design studio, “MYDARNDEST”, in Rochester, New York. In 2007, after seven years in academia and a term as president of the AIGA Upstate New York chapter, Bill decided to focus full-time on his own studio. His primary client work is designing and building WordPress website projects; but also includes everything from packaging design to posters. In the past year, he has built and customized his own Shapeoko 2 CNC Router while teaching himself how to make it go.
Beginning my career as an academic taught me a great amount in how young people learn. It introduced me to the struggles it takes to become recognized in a professional field with having little to no professional experience. The only way to get true work-life experience is to engage fully in professional practice. And, that is what I did.
My break from University teaching allowed me to focus 100% on my own independent design business. Giving me the opportunity to work directly with many small businesses and the Rochester community based non-profit organizations as a partner in developing their online and offline brand. Providing me with many rewarding experiences and examples of how strategic thinking, creative problem solving and visual design provide successful business advantages.
Being in the design industry for over 15 years, I have been able to partner with Entrepreneurs and Executive Directors while adding value to their organizations through collaboration. Providing me with current expertise as a professional design consultant and practitioner.
CURRENT PROFESSIONAL GOAL:
Work with other passionate individuals who understand the power of design to increase an individuals or businesses successful visual and conceptual brand. This includes working with young and mid-career creative professionals in defining their personal brand to help position themselves for success in the future.
New Business Branding, Launching Personal Brand, Social Media workflows, WordPress Development, Web Design, Small Business Development, Flat Stock Screen Printing, Independent product development